Natasha Klein

Monday 28 September 2009

COVER WORK- 28TH SEPTEMBER 2009
Hollyoaks (03.09.09)
In this episode a character calls Ravi's anger puts him in difficult situations as his family and friends become scared of him. He is angry because he has a brain aneurysm.
In the opening scene we have a medium close up of a blond character in a cheerleading costume which implies blond women are unintelligent.
We see a representation of both race and gender when Ravi, who is an Asian man, violently yells at Loretta a white woman. It shows that men can be dominating and violent, but also it can be a bad representation of Asian people, since his family all attack each other. His brother Ash, especially is a horrible person, since he made this fight come along since he tried to kiss Loretta, and as Ravi saw he denied it blaming it all on Ravi's illness. This all creates shock that a family can do this to each other and considering they are the only Asian family in Hollyoaks this creates a bad image that they do not have a close relationship. Ash, Ravi and Loretta are also adults, but young so this implies that young men have no respect for women and they also have no family morals. In the first shot of Ravi, there is a non diegetic sound of a chant that states Ravi is angry, at the same time there is a medium close up of Ravi walking out of a shop with angry facial expressions, this gives the audience the immediate impression he is an infuriated man. We then see a medium shot of Ash walking in a suit, looking important, as the chant states he is "fly" which indicates he has lots of money and does not care about anybody but himself as his expressions look self important. These two shots makes us think that these two men are equally horrible before they have done anything, which also makes the audience think the men and people of Asian race are not nice. In the first scene with Ravi and Ash, the lighting is fairly dark and they are both wearing dark clothes to portray their relationship is bad and the situation is also bad. When we see Leila, who is Ravi and Ash's sister, she is in a student flat, and the lighting is brighter and the atmosphere is less tense, she also is wearing white which represents women are innocent and therefore not all the Asian race are portrayed as bad people. Also in the scene with the two brothers, the camera was constantly moving, from over the shoulder views, and panning, whereas in the scene with Leila and her boyfriend the camera switches between character less times and does not change the level, this represents the brothers having tension and anger contrary to Leila's calm personality, even though she is worried about her brother.

Tuesday 22 September 2009

Homework- 22nd September
The background is two different shades of blue, which makes it seem like it's aimed at boys. The sharp diagonal lines from the centre create a young feeling, for a young audience. There are three black symbols and the one positioned in the center shows a boy holding a guitar, which again targets the teenage boy audience. One of the other symbols is the Eiffel Tower, implying they visited Paris, which shows the college is full of opputunities. In the left corner, the smallest symbol is of a snowman which shows this is around the Christmas period. The title is in black rounded font, which without no capital letter creates an informal mood, which again attracts the younger audience.
A college created this magazine, therefore it is aiming to attract new puplis and keep the current pupils involved in their community.

Tuesday 15 September 2009

Homework- 15.09.09

The target audience for each magazine?

For the magazine on the left it is aimed at men interested in fitness, and I think the age range is around 27-40.
For the magazine on the right it is aimed at men, especially those who are American, it seems like it is aimed at middle aged men who are fairly intelligent.

The language & mode of address of each cover?

For the Muscle & Fitness magazine, there are words such as 'recharge' and 'lean', which shout out to the audience who want to achieve the best results for their fitness. The writting is mainly in big, bold font to stand out. Some smaller font suggests there are ways to 'stay out of the gym to burn more fat' which creates interest for the men who want the easier option.
For the other magazine the font is much smaller, which gives the idea it's readers are those who pick the magazine for imformation. There is the word 'exclusive' which creates excitment. There also is a sentence which says 'a salute to our British allies' implying it is a positive magazine.

The representation of Arnold, why would he want to be represented in this way?

In Muscle & Fitness, he is described as 'the man, the movie, + the workout' which are quick phrases creating a sense of power. The only word that describes him is 'the man' which makes him seem like he is famous and full of amazement. By including a reference to his workout creates a sense he is in good form and men want to look like him, which Arnold may enjoy.
In the other magazine Arnold is again portrayed as a man full of power, since the magazine's cover contains a picture of him, weist up. He is wearing a suit which makes him look smart and clever, and he is smiling which makes him look welcoming. He looks powerful by his finger pointing towards the camera.